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Complete the steps below to tell us about your business, share your creative assets and provide the access we need to get your campaigns running.Once we've received everything required, we aim to launch your campaigns within two weeks.
- What products or services do you want to advertise? - Which products or services are the priority? - Who is your ideal customer? - What makes customers choose you over competitors? - What problems do you solve, or what outcomes do you deliver? - What are your main selling points and benefits? - What offers, promotions or incentives can we advertise? - Are there specific geographical areas you serve? - What should a customer do after clicking an advert? - Are there claims, subjects or messaging we must avoid?
Record a short video or voice note explaining what you sell, who buys it, why customers choose you and what you most want your advertising to achieve. Don't worry about lighting, editing or presentation. This is for our team to understand your business, not necessarily something we'll publish. Suggested length: 3–5 minutes. A phone recording is absolutely fine.
Upload your main logo, alternate versions, icon/mark and light/dark variations. Ideally provide SVG, EPS, AI or transparent PNG files.
Upload your brand guideline PDF if you have one. If not, provide your brand colours and any important visual rules.
Upload licensed font files where sharing is permitted, or tell us the font names and where they're available.
Templates, icons, patterns, illustrations, design devices, presentation templates and existing campaign graphics.
Upload product photography, lifestyle photography, team images, venue/location photographs, service-in-action images, customer photographs (where you have permission), before-and-after images where appropriate, and other useful visuals.
Upload product demonstrations, behind-the-scenes footage, customer testimonials, existing promotional videos, vertical mobile videos, interviews, talking-head footage, events, walkthroughs and unedited clips.
Upload previous ad creative, Instagram Reels, TikToks, organic social posts, graphics, animations and other content we may be able to adapt.
Provide editable source files such as Photoshop, Illustrator, InDesign, After Effects or Premiere Pro projects, or share accessible Canva/Figma project links where appropriate.
Include 3D renders, product mockups, testimonials, reviews, case studies, screenshots, awards, certifications and other supporting evidence.
instructions
Identify the Business Portfolio containing your advertising assets.
Add WYS Communications as a partner using the WYS Business ID that you provide.
Assign access to the relevant ad account.
Assign the relevant Facebook Page and Instagram account permissions.
Share the relevant Pixel/Dataset, catalogue and other assets required for the campaigns.
Confirm that your Meta ad account has a valid payment method and that your business will pay Meta directly.
